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Controversial Marketing: When a Fish Out of Water Lands in Hot Soup

The ability to rationalize thoughts is one of the many parameters that marks a clear distinction between humans and other animals. However, critical reasoning often puts forward a conflict of interests, and the interpretation of various historical events proves this. Think Eve's apple, Jesus' race or Dashavatar in Kali Yuga- the veracity of these claims is mysterious yet firmly embedded in the pages of the history of humanity. We perceive what we are led to believe, and based on these perceptions, form opinions. What causes a difference of opinions from a unilateral source of information? Individual interpretations, environmental influences and a plethora of other variables answer this question. As a society, certain values shaped by the course of history are imbibed within people, and this inherent cognizance of the correlation between specific themes and ideas is used against us almost daily. Advertisements, propaganda, editorials and many other domains with a creative bias...
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My Culinary Crusade

I've been hearing the adage "People who love to eat also love to cook" since I was a young child, but the idea of eating has always thrilled me more than cooking. I will not be taking the blame for that as I have very good cooks in my family.  I learnt how to make lemonade when I was six, a normal vegetable salad with lemon and salt when I was ten and tea and coffee followed at age eleven. Around the time I was twelve, I became a little more adventurous and learnt how to make an omelet, scrambled eggs if I couldn't roll the omelet properly and mildly fried eggs. As you can tell, I had a good start but I've always been a little lazy so I didn't explore further for a couple of years after that until very recently, as I'm home and I've got nothing better to do.  Welcome to my food journal :)  Albeit a little long, if not for the words, you should go ahead for the food pictures! I normally use a different app to do my collages, but that app crashed so here...

The Number Seven, Destiny and Conspiracy Theories

I'm going to admit it, this is probably one of the strangest things I will be writing about, but staying at home and utilizing my time following the course book of professional procrastination has slowly, but surely led my mind wander off to various topics, and this is just one of them. Starting in an order I think is chronological (it probably isn't), the number seven is extremely prevalent in nature, without us even realizing it. The seven continents, the seven oceans, the seven colours in a rainbow, the seven wonders of the ancient world, the seven cardinal sins, the seven days of the week, the seven holes in a person's head and the seven vertebrae in the neck are just some of the many natural occurrences with an obvious association to the number. "Lust, Greed, Gluttony, Sloth, Envy, Pride & Wrath" (not pictured in order) However, these facts were not something that really caught my attention. In the article that I was referring to in order...

Of Pigeons, Pride and Poor Judgement

I'm planning on beginning this by revealing a very embarrassing secret. Before anyone can snigger or start nodding their head to express solidarity over this generally hidden aspect of one's life, fear is an essential ingredient of someone's personality. It can give you the motivation to overcome certain barriers and hurdles, psychological or physical in nature and make you a better person, overall. However, all of this becomes irrelevant if you are afraid of pigeons. Taking a deep breath to justify my very rational fear of the feathered species, here's a short story about the incident which gave rise to my deep rooted hatred, but on closer inspection, genuine fear of the lumpy grey blob of a bird. I was never very comfortable around birds, the mere fact that they could fly up and swoop down according to their will would stir panic in me, because I couldn't do the same. How lucky must one be to find out that they were locked inside the house with their nemesi...

The Monster Under My Bed

"Mom, could you check for monsters under my bed?" "Mommy, who is that on my bed?" Ah, nothing like a classic two liner horror story to begin with. As a child, I must say I was rather fortunate to focus my imagination on having a yellow octopus as a friend than to envision demonic entities lurking behind me when the curtains were drawn and lights turned off. Don't laugh, I know you had imaginary friends too, alright? However, in a bizarre turn of events, I started facing problems sleeping after a few years while my imagination soared to new heights (maybe the excitement was what didn't let me sleep) and thus, with utter disappointment, I realized that I had created a pet monster for myself too. I'm aware I called it a pet monster, but what else should I call the being who would keep staring at me, standing at the edge of my bed every night? The loyalty was unbelievable, and so was it's presence. I was never the best at making new friends, b...

Procrastination, but make it professional

Yes, an irksome and obnoxious choice of title for people with strong Type A personalities, yet I am going to undertake the painstaking job of narrating to everyone this ordeal as an attempt to escape the mountain of pending work that I have accumulated. A plethora of articles can be found online regarding the benefits and disadvantages of procrastination. So many, that I had to change the initial title of this article from 'The Pros of Procrastination' to what it is right now, since Google has the most devoted search results for the previous title. But how do professionalism and procrastination come into play as co-existing, mutually beneficial units in a person's life? The first point which could probably be acknowledged by anyone who has dealt with procrastination is the fact that you are 'saving the best for the last', mixed with a bit of 'good things come to those who wait'. It isn't an entirely wrong mindset, after all, the time crunch def...

Red Velvet and Romance

What's the similarity between confectionery and hormonally driven mental responses, as the title may seem to suggest? Nothing, except they both have generated varying demands in the market over the years.  Moving on from that somewhat disastrous attempt at generating your interest, let me elaborate a little. It would be unfair to say that romance has been turned entirely into a commodity by the advancement of technology. Finding love has become easier, more convenient, and with significantly more options than real situations. That's what makes it so reliable as an idea to develop a business around. The demand never subsides. Customers are offered more than what they need, and it is human nature to want to explore all their available choices. Understandably, this is seen as a way to combine monetary interests and customers' wishes to create a thriving ecosystem of dating apps and matrimonial sites. Enough about that, but how does red velvet come into the picture?  ...